Women’s Day – Gulaab Gang – Ethnic Marketing

Brand Challenges ARC Events wanted to organize a community event to celebrate everyday heroes – ‘women’!  We wanted to give back to the community by celebrating our community heroes. Activity ARC Events organized a special event on International Women’s Day presenting speakers from community women heroes about their contributions and why celebrating women is important.[…]

Vonage – Retail Accelerated Sales Campaign

Brand Challenges Vonage is a publicly held Internet telephony service provider, providing telecommunication services based on Voice over Internet Protocol (VOIP). Vonage was looking to further increase their subscriber base in Canada after their success in USA. Activity ARC Events Inc. designed and customized a retail sales campaign that took place in grocery stores across GTA.[…]

Bollywood Concert – Sukhwinder Singh – Ethnic Marketing

Brand Challenge ARC Events wanted to self-produce and execute a large-scale event in order to make a statement in the event industry and showcase their ability to handle large-scale events. ARC Events decided to execute a Bollywood concert across 3 Canadian cities and was involved in every step from start to finish. Activity ARC Events[…]

Case Studies: PostMedia – National Post & Toronto Sun – Street Sampling

Brand Challenges PostMedia is a Canadian news media company representing more than 200 brands across print, online, and mobile platforms. PostMedia wanted to showcase their two popular brands National Post and Toronto Sun across the GTA and they wanted to create a buzz around these brands. Activity In order to create a buzz, ARC Events Inc. designed[…]

Case Studies: Globe and Mail Trade Show Sales

Brand Challenges The Globe and Mail is Canada’s #1 national newspaper. Globe’s challenge was to reach out to those who had never experienced the Globe and Mail before. They wanted to increase their monthly subscriber base and further strength their brand. Activity ARC Events has been representing The Globe and Mail for the 4th straight year![…]