Vonage – Retail Accelerated Sales Campaign

Brand Challenges

Vonage is a publicly held Internet telephony service provider, providing telecommunication services based on Voice over Internet Protocol (VOIP). Vonage was looking to further increase their subscriber base in Canada after their success in USA.

Activity

ARC Events Inc. designed and customized a retail sales campaign that took place in grocery stores across GTA. The campaign was customized in a fun and engaging branding experience with the key selling points communicated in a memorable way.  At the front of each store, brand ambassadors engaged in conversations with the customers and demonstrated the product along with its key benefits. Our well-trained professional sales brand ambassadors and eye-catching kiosk were the stepping stones to product conversion.

Featured Services

  • Recruitment of proven successful sales associates
  • Training sales associates with brand and product knowledge
  • Daily check-ins with the Sales Associates
  • Kiosk Design, Customization and Built
  • Daily sales tallied and reported
  • Product inventory management
  • Ongoing sales campaign in 10 stores at the same time.

Results

  • Increase in quality monthly subscribers
  • Decreased rate of cancellations
  • Increase monthly revenue
  • Vonage - Accelerated Sales Campaign - Across major GTA grocery stores

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